Siobhan is Head of Marketing at 200 Degrees Coffee, a speciality coffee roaster with presence across the Midlands and North of England. She is responsible for brand management, menu development and strategic marketing of the estate comprising 22 coffee shops, 7 barista training schools, wholesale and e-commerce. She joined 200 Degrees in 2021 and prior to that was digital marketing manager at global e-commerce company XBITE.