2026 Agenda - more to be announced

Moto: Optimising AI and data to drive performance

Arslan Sharif Chief Digital and Information Officer

Moto, through its multi-brand franchise partnerships, serves 120 million customers a year. How does the motorway services operator use tech to navigate a dizzying array of data points? In this session Arslan will reveal how Moto utilises AI and tech to ease the customer journey, drive sales performance and support teams.

Panel: the evolution of loyalty

Loyalty schemes have become more sophisticated since they first emerged in the sector, with food-to-go, QSR and restaurants all offering a range of rewards, offers and forms of engagement. With some schemes having proved too generous and difficult to deliver, we explore what’s taking their place, how businesses are incentivising take-up and how they are using these tools to gather data about their customers.

• Elizabeth (Biff) Stancombe, head of marketing, Marugame Udon
• Simon Gaske CMO, Sticks’n’Sushi
• Lucy Dee UK Marketing Director, Taco Bell

Panel: building hype to engage audiences and drive performance

In this session our panellists share the tactics and the tech driving excitement, engagement and success. Which channels best reach key audiences? What’s the creative approach? How is data converted to footfall and delivery orders? All this and more from the marketers behind some of the most talked about brands in the sector.

• Keyana Mohammadi head of marketing, Dave’s Hot Chicken UK & Ireland
• Juliette Keyte marketing director, Red Engine
• Josh Kleiner head of marketing, Sandwich Sandwich