2026 Agenda - more to be announced

Moto: Optimising AI and data to drive performance

Arslan Sharif Chief Digital and Information Officer

Moto, through its multi-brand franchise partnerships, serves 120 million customers a year. How does the motorway services operator use tech to navigate a dizzying array of data points? In this session Arslan will reveal how Moto utilises AI and tech to ease the customer journey, drive sales performance and support teams.

Panel: the evolution of loyalty

Loyalty schemes have become more sophisticated since they first emerged in the sector, with food-to-go, QSR and restaurants all offering a range of rewards, offers and forms of engagement. With some schemes having proved too generous and difficult to deliver, we explore what’s taking their place, how businesses are incentivising take-up and how they are using these tools to gather data about their customers.

• Elizabeth (Biff) Stancombe, head of marketing, Marugame Udon
• Simon Gaske CMO, Sticks’n’Sushi
• Lucy Dee UK Marketing Director, Taco Bell