Agenda

Beyond Digital: The Shift to AI Transformation at KFC

Jatin Chandwani, Chief Technology Officer, KFC UK & Ireland

In this presentation, Jatin Chandwani will share KFC’s digital journey to date, future plans, and how he anticipates AI will play a significant role in transforming the Quick-Service Restaurant (QSR) sector.

Panel: omnichannel - driving sales across multiple touchpoints

Restaurant and foodservice operators are increasingly leveraging their brand equity to enter new sales channels. But what digital tools support omnichannel strategies, to make sense of the data and build loyalty? In this panel we are joined by some best-in-class brands behind the trend, including Pizza Express, Wasabi and Cognizant

• Arslan Sharif Chief Digital & Technology Officer, PizzaExpress
• Chris Scarth IT Director, Wasabi Sushi & Bento
• Gurdip Clare, UKI Head of Hospitality Cognizant

Panel: Transformative, data driven results and protecting privacy

In a fast-evolving consumer and technology landscape, marketeers must contend with shifting platforms, algorithm updates, social media formats and narrowing attention spans. So which digital solutions are driving the best ROI? And how do marketers ensure a personalised experience without overstepping their customers’ privacy? Marketing leaders from Hawksmoor, Heartwood Collection and Comptoir Group will answer these questions and more.

• Emma King, marketing director, Hawksmoor
• Caz Taylor, head of digital marketing, Heartwood Collection
• Nicole Goodwin, marketing director, Comptoir Group

‘Blue sky’ panel: embracing the digital future

How can tech empower customers and operators, across all hospitality touchpoints? In this wide-ranging panel discussion, sector CTO's and operator specialists discuss their vision of future progress, from the evolution of loyalty and rewards, to ordering and payments, to robotics and AI.

• Rob Beattie president of international technology & digital, Papa Johns
• Rory Scallan commercial director at Five Guys JV UK and Europe
• Nick Fryer CTO, Dojo
• Rob O'Beirne VP of Revenue, Nory AI

This panel is hosted by Chris Fletcher founder, Tech on Toast

Panel: multi-brand, multi-system - deriving benefit from complexity

Our panel will consider the challenges and opportunities around meeting the needs of multiple brands from a digital technology perspective. From travel hubs, to high streets to leisure parks, we will explore different approaches to integrating systems and driving efficiencies, from scheduling and payroll, to order and pay, to data and customer marketing.

• Sarah Pope, CIO/IT director, Big Table Group
• Stefan Beavis, Group CIO, The Restaurant Group
• Sam Thompson, IT director, Welcome Break

Diversification and Digitisation - lessons learned from the Caffè Nero transformation.

Will Stratton-Morris CEO UK, Caffè Nero

Will shares lessons from a journey of diversification and digital transformation, from new business growth in delivery, to click and collect, e-commerce, partnerships and app based loyalty.

itsu: Digital transformation revisited

Neil Miller, chief customer officer

Returning to Hostech to update on itsu transformation journey, chief customer officer Neil Miller will delve into the ongoing development of the Pan-Asian healthy eating brand’s CRM, kiosks, loyalty and app. In part three of an evolving series, he will also explore itsu’s omnichannel strategy around grocery, partnerships and catering, and how the brand is leveraging digital to double down on its health credentials.

Owned and direct delivery

Owned delivery channels are a key growth area for restaurants as they enable ownership of the full customer relationship and data. While it's still a nascent industry in the UK & Ireland, Uber is seeing strong interest from marketplace restaurant partners wanting to expand their omnichannel presence. Caroline and Kefhira will share learnings from the company’s white-label delivery solution, and share top tips and pitfalls for owned-channel delivery.

• Caroline Varga Head of Uber Direct UKI
• Kefhira Pintos Head of Commercial, Uber Eats UKI

TikTok: A new approach to social media marketing

Rameez Al Aghbar. Brand Partner – QSR Lead, TikTok

One of the biggest and fastest growing social media platforms in the world, TikTok has transformed the way restaurants approach digital marketing. In this presentation, QSR lead Rameez Al Aghbar will share the story of how TikTok has become one of the most influential platforms for the sector, particularly when reaching younger consumers. He will also argue that marketers must shift their strategy away from traditional social media models, towards a focus on entertainment rather than promotion; while shining a spotlight on the brands that are winning on the video sharing app, such as KFC and Wingstop.

Openr: Unlocking data and AI innovation

Openr is an innovative new platform poised to unleash the power of data and ease the pain of dealing with huge datasets. Incubated out of the Azzurri Group, the startup aims to standardise data sharing and act as a flywheel for transformation in the sector. In a Hostech exclusive, Joel will share more about the vision, alongside Stonegate CIO Guy Tambling and Coco di Mama & Dave’s Hot Chicken MD Jim Attwood, two of Openr’s customers.

• Guy Tambling, CIO Stonegate Group
• Jim Attwood, MD Coco di Mama and Dave’s Hot Chicken
• Joel Robinson, Digital and Technology Director Azzurri Group

Book your team places here.