2026 Agenda

The UK's leading conference for the pioneers of hospitality's AI, tech and digital revolution is back! Book your places for the full day's conference, taking place from 10am to 4.30pm

2025 Agenda Book Now

Hostech 2026


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Registration
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Welcome Address
Speaker
Editor
MCA
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AI - what’s new and what’s coming down the line?

This panel features specialists who have transitioned from proof of concept to proof of performance. Sharing roadmaps as well as learnings about tech stack evolution, they’ll look, too at the bigger opportunities to come from the new wave of disruptive AI technologies.

Speakers
director of digital
Burger King UK
head of restaurant systems
Honest Burgers
international retail systems manager
Starbucks
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Popeyes: the past, the present and the future

David Carey shares how he’s built a tech stack to support expansion at scale, and how the business is now looking to unify data in platforms such as its own-build kiosks, app and kitchen management systems to improve operational performance and guest experience. From a groundbreaking approach to AI in its drive-thrus to real time restaurant data informing guest experience, he’ll explain how Popeyes’ digital-first approach informs everything from restaurant operations, to customer experience, data and marketing.

Speaker
chief technology officer
Popeyes
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Tech across the phases of growth - what’s needed, what’s too much?

The panel examines the fundamentals for hospitality businesses of building a system from the ground up, the evolution of the tech stack through growth phases and the need for a balance based on current and future requirements. Our speakers share what elements of an optimised tech stack look like, how much is too much, and how to avoid obsolescence.

Speakers
chief commercial officer
Fireaway
head of IT
Ottolenghi Group
CTO
Village Hotels
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Break
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AI without the hype: driving real operational change

Behind the AI buzz lies a more grounded reality. How do we drive change and deliver ROI, without losing the human touch that defines the sector? Our panel will focus on technology to support teams, guests and business insight and share results they’ve achieved so far. In a sector where tech promises so much, the panel will address the importance of taking teams on the journey.

Speakers
growth & business development director
WatchHouse
chief product and growth officer
Yum! Brands
chief operations officer
Creams
chief product & technology officer
Dojo
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Financial KPI’s – key reporting and levers to drive performance

Our panellists will discuss the essential reporting required, company-wide and site by site, to drive performance. What do they share with leadership and the wider team to impact menu evolution, site acquisition, hiring and more?

Speakers
finance director
JKS Restaurants
finance director
WatchHouse
IT Director
Heartwood Collection
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Lunch
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Team tech - cutting edge solutions in human capital management

People are a business’ greatest asset. How can tech support team acquisition, training and engagement, whilst protecting the bottom line?

Speakers
chief of staff
Chestnut Group
global head of IT projects
Soho House
co-founder
Pizza Pilgrims
director of talent acquisition products
Harri
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The evolution of loyalty

Loyalty schemes have become more sophisticated since they first emerged in the sector, with food-to-go, QSR and restaurants all offering a range of rewards, offers and forms of engagement. With some schemes having proved too generous and difficult to deliver, we explore what’s taking their place, how businesses are incentivising take-up and how they are using these tools to gather data about their customers.

Speakers
CMO
Sticks’n’Sushi
UK marketing director
Taco Bell
marketing consultant
Align Marketing Consultancy
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Moto: Optimising AI and data to drive performance

Moto, through its multi-brand franchise partnerships, serves 120 million customers a year. How does the motorway services operator use tech to navigate a dizzying array of data points? In this session Arslan will reveal how Moto utilises AI and tech to ease the customer journey, drive sales performance and support teams.

Speaker
chief digital and information officer
Moto Hospitality
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Break
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How to capitalise on the data goldmine

Operators gather a host of consumer data, across bookings, feedback, loyalty and wi-fi, but which brands are integrating and maximising this treasure trove of information? This panel explores tangible examples of how data can be usefully activated across marketing and operations: to enhance guest experience, to drive visit frequency and footfall, and to grow retention.

Speakers
commercial and marketing director
Bill’s
marketing director
itsu
CEO and co-founder
Guestwise
senior product manager data
Mitchells and Butlers
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The untapped power of intelligent pricing execution

Most hospitality businesses know what they want to do with pricing, the challenge is having the tools to quickly and consistently make changes across channels and sites. This panel brings together leaders to explore why pricing execution remains one of the biggest untapped levers in the sector, what it takes to move from reactive to confident decision-making, while challenging assumptions around dynamic pricing.

Speakers
head of IT
Hall and Woodhouse
commercial director
Openr
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Building hype to engage audiences and drive performance

In this session our panellists share the tactics and the tech driving excitement, engagement and success. Which channels best reach key audiences? What’s the creative approach? How is data converted to footfall and delivery orders? All this and more from the marketers behind some of the most talked about brands in the sector.

Speakers
marketing director
Red Engine
head of marketing
Sandwich Sandwich
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Drinks Reception