Jim leads the digital and technology capability for Azzurri Group delivering digital, IT and data solutions across brands like Zizzi, ASK Italian, Coco di Mama & Dave's Hot Chicken. With a focus on innovation, customer experience, and operational efficiency, Jim drives initiatives that modernise systems, enhance guest engagement, and support business growth. With over 18 years in digital & tech leadership, Jim brings deep experience in digital transformation, agile product delivery, and data-driven decision making. Prior to Azzurri, he held senior roles at the Gym Group, Debenhams & Vodafone delivering impactful tech solutions at scale.