As Commercial & Marketing Director Sheri leads the development and delivery of marketing and commercial strategies that drive long-term growth, revenue, and brand relevance. Her role spans marketing, revenue, digital performance, Deliveroo, and sales-driving activity for Bill’s. As part of the Exec team she ensures the strategy is commercially focussed and delivers measurable results. With twelve years’ experience in marketing, Sheri brought a fresh approach to hospitality at Bill’s, having previously spent 7 years at Marks and Spencer.