As chief technology officer at F1® Arcade, Gavin has led on the design and implementation of a state-of-the-art racing simulation experience in partnership with Formula 1®. He digitally gamified it for a mass audience and is crucial in the success of the technology that runs in the venue. He continues to lead the in-game development including creating new race modes, difficulty levels and innovating every step of the customer experience. Gavin was previously founder & CEO of Quander.io, which measured the impact of experiential campaigns, having collected and measured engagement for clients including Sky, BMW and the NBA. He is a skilled developer with 16+ years of unlocking and building scalable digital experiences for global brands including Microsoft, NBA, NFL, Apple, Google, Samsung and State of Play.