Arslan has over 28 years of senior leadership experience across digital, technology, data, loyalty, and commercial roles. He was formerly Chief Digital & Technology Officer at PizzaExpress and has worked with brands like Costa Coffee/Coca-Cola, British Gas, Santander, and Morgan Stanley. Today, he advises a global data, AI, and digital consultancy and consults for the hospitality sector on loyalty, digital, data, and martech.