Amelia joined modern Indian restaurant group Kricket as Head of Marketing in January 2025, overseeing marketing, reservations, and sales. Her career began in reservations and events management at Sketch and Momo’s before she leapt into marketing, with valuable experiences at Roast, Hawksmoor, Galvin Restaurants and MJMK. Amelia brings a guest-focussed approach to brand marketing and uses her understanding of the complete tech stack to acquire new guests, optimise their experience and ultimately drive repeat business.