After a six week “Pizza Pilgrimage” through Italy in 2011 they founded the business with a market stall in Soho. Since then, the company has grown to 22 sites, primarily in London but also in major cities including Leeds, Brighton, Nottingham, and Cambridge. The business is focused on “Making people happier, one pizza at a time” with a laser focus on product quality and looking after and developing its people. In March 2025, Pizza Pilgrims triumphed at the MCA Hospitality Awards. It was voted Best Restaurant Company by the senior hospitality sector, having been up against stiff competition including Nando's, Dishoom, Pho, Flat Iron, wagamama and Rudy's Pizza.