JP is the Founder and CEO of Slerp, an award-winning technology business based in London that focuses on the hospitality sector, enabling brands to sell direct to customers. Slerp powers the likes of Ottolenghi, Eataly, Island Poke and Karma Cans. Previous to Slerp, JP co-founded Crosstown, running the business between 2014 and 2020. He was born in Edinburgh, Scotland, grew up in Brisbane, Australia and has lived in London for the past 15 years.