William has held senior technology leadership and operational roles across major brands including Burger King, Popeyes, Wingstop, Noble Group, Wahaca, joining Starbucks International in December last year. He has led large-scale POS implementations, built tech stacks, and streamlined multi-site technology rollouts across the UK, Europe, and North America. His work has delivered measurable results — from cost savings and efficiency gains to stronger data-driven decision-making and operational excellence.