Simon Gaske is CMO at Sticks’n’Sushi, where he leads global brand, marketing, digital, and customer strategy across the UK, Denmark, and Germany. Since joining over a year ago, he has shaped the brand’s next phase of growth, evolving its creative platform, strengthening its market position, and leading the transformation of its loyalty programme, Frequent Fisher, into a more commercially driven and personalised guest experience. He brings over 20 years’ experience in hospitality, having previously held senior roles including CCO at ETM Group, CMO at Ambl, and Director of Sales at Stonegate Group.